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International Master In Small-and-Medium Enterprises (IMSME)

 
The International Master in Small-and-Medium Enterprises programme is designed for students who wish to enhance the development of entrepreneurial skills and managerial capacity in order to ensure the viability and continuity of SMEs over time. The focus of the programme is to provide an understanding of the strenght of both Asian and European social and economic contexts in which SMEs operate, as well as the methodologies, technicalities and tools that allow a better structured decisional process and more concious management of the business. The intercultural setting of the programme will also enhance the ability of prospective managers and government executives to strenghten economic cooperation between EU and East Asia.

OBJECTIVES
The programme aims to critically asses the significance of small and medium enterprises in the context of achanging global economy. On completion of this programme of this programme, students should have:

1.    Acquired the methodologies and managerial tools created or adapted for SMEs reality and, through field projects, verified the operational validity of those methodologies and tools;

 
2.    Developed capabilities and aptitudes coherent with the organizational context of SMEs, less formal but more creative, flexible and light;

 
3.    Analysed the strnghts and weeknesses of family business, the cultural and social context in which they operate and the economic relationship with other firms, and produced outputs of immediate use for the participants as well as for the targeted companies; and

 
4.    Developed key transferable analytical, interpretative, organizational, written and oral presentational skills.

TARGET STUDENTS
This programme is designed for students for whom an MA will be a prelude to carrers in small-and-medium-scale enterprises where they would have the opportunity to apply their specialized skills, knowledge and experience to the specific needs of the business, and where the focus is increasingly on individuality and creativity

 COURSES AND CURRICULUM STRUCTURE


LIST OF COURSES AND CURRICULUM STRUCTURE IN INTERNATIONAL MASTER IN SMALL-AND-MEDIUM ENTERPRISES (IMSME)

 

AEI Core Courses

 

 

Programme Core Courses

 

QXGX6101

Political Economy of Asia-Europe Relations

3

QXGC6102

Strategic Management for SMEs

3

QXGX6103

Research Methods and Data Analysis for Social Scientists

3

QXGC6103

Entrepreneurship Development

3

QXGX6105

Advanced Studies in Malaysian Politics, Government and Economics

3

QXGC6104

Marketing Strategies for SMEs

3

 

 

 

QXGC6106

Human Resource Management

3

 

 

 

QXGC6107

Business Network and Clusters

3

 

 

 

QXGC6181

IMSME Project Paper

16

 

 

 

QXGA6190

IMSME Internship

4

 

Total

9

 

Total

35

 

 

 

 

Total (9+35)

44


































DURATION OF STUDY
1 year (full time) commencing September – August

VISITNG PROFESSORS


NAME

INSTITUTE

COURSE

Prof. Alfredo C. Robles Jr.

Professor of International Studies, College of Liberal Arts, De La Salle University, 2401 Tafts Avenue, Manila 1004, The Philiippines


QXGX6103
Political Economy of Asia-Europe Relations

Assoc. Prof. Datin Dr. Hjh Sabitha Marican

Department of Administrative Studies and Politics, Faculty of Economics and Administration, University of Malaya

QXGX6103
Research Methods and Data Analysis for Social Scientists
 

Assoc. Professor Dr. Sivamurugan Pandian

Deputy Dean (Research & Postgraduate)
School of Social Sciences             University of Science Malaysia             11800 Minden Penang, Malaysia 
           

QXGX6105
Advanced Studies in Malaysian Politics, Government and Economics

Dr. T.Y. Choi

Adjunct Lecturer School of Organization and Management Australian School of Business University of New South Wales Sydney NSW 2052, Australia

QXGC6102
Strategic Management for SMEs

Dr.Aida Idris

Lecturer Business Policy And Strategy Department, Faculty Of Business And Accountancy, University Of Malaya

 

QXGC6103
Entrepreneurship Development

Prof. Dr. Noberto M. Martinez

Professor of Marketing, Department of Strategic Management and Economics, Faculty of Economics and Business Studies, Universidad de Leon, Campus de Vegazana,s/n 24071, Leon, Spain.


QXGC6104
Marketing Strategies for SMEs

Prof. Dato’ Dr. Rahim Md Sail

Lecturer Department of Professional Development and Continuing Education, Faculty of Educational Studies, Universiti Putra Malaysia, 43400, UPM Serdang, Selangor, Malaysia

 

QXGC6106
Human Resource Development

Prof. Samuel Klass van den Bergh

Professor School of Communication Zurich University of Applied Sciences Theaterstrasse 15C 8401 Winterthur Switzerland
            

QXGC6107
Human Resource Development
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